One of the factors underpinning the strength of our economy is Australia’s tourism industry.
And I’m not only talking about international visitors.
New research from Roy Morgan shows over 12 million Australians (59%) intend to visit a domestic holiday destination and stay at least one night on their next trip.
Melbourne is again the leading holiday destination for Australians with over 1.5 million Australians intend to stay for at least one night in the Victorian capital on their next trip.
In a clear second place is Australia’s largest city of Sydney.
Over 880,000 Australians intend to stay in Sydney for at least one night on their next trip.
Brisbane rounds out the top three with over 570,000 Australians intending to visit and stay at least one night on their next trip.
Other popular holiday destinations for Australians include the Great Ocean Road including Torquay, Lorne, Port Fairy etc. (522,000), the North Coast NSW including Forster, Port Macquarie, Coffs Harbour, Port Stephens etc. (521,000) and the Hunter Valley, Newcastle, Lake Macquarie, Gloucester region just north of Sydney (437,000).
Australia’s smaller Capital Cities including Canberra (388,000), Perth (348,000), Adelaide (339,000) and Hobart (313,000) rank between 8th to 14th overall as destinations Australians intend to stay for at least one night on their next trip.
Top 15 domestic destinations ‘000s of Australians intend to stay at least one night on next trip
Source: Roy Morgan Single Source, October 2017 – September 2018 (n = 15,009). Base: Australians 14+.