Brett Warren , National Director – Metropole Group
Australia’s ultra-luxury property market isn’t just about jaw-dropping price tags anymore – it’s about who’s buying, and how they got there.
According to Ray White Senior Data Analyst Atom Go Tian, the new wave of buyers is rewriting the rulebook.
In just 20 transactions, $663 million changed hands across Australia’s most exclusive suburbs. But here’s the twist: the majority of buyers weren’t corporate executives or trust fund heirs.
They were self-made entrepreneurs – founders of tech startups, fashion labels, e-commerce platforms, and aged care businesses. These are people who built their wealth from scratch and are now reshaping the top end of the market.
Sydney’s eastern suburbs remain the epicentre of luxury, with Bellevue Hill and Vaucluse dominating the list. But lifestyle destinations like Noosa, Byron Bay and Portsea are also gaining traction, proving that prestige is no longer confined to city limits.
The rise of millennial entrepreneurs – like the founders of MESHKI and White Fox – shows that digital success is translating into serious property power. And for homebuyers, especially those entering the market, it’s a reminder that wealth creation today looks very different from a decade ago. At Metropole, we see this as more than a trend – it’s a transformation. The luxury market is no longer just about inherited privilege; it’s about innovation, hustle, and strategic investment.
