Brett Warren , National Director – Metropole Group
As summer approaches, one feature is dominating renter wish-lists across Australia – and it’s not waterfront views or fancy finishes. It’s air-conditioning.
Recent data from Domain shows air-conditioning is consistently one of the top five most-searched rental keywords in nearly every major city.
In Adelaide, demand for air con surged by a staggering 751% year-on-year. Yet only around 35% of rental listings actually offer it.
This mismatch between renter expectations and investor priorities is a missed opportunity.
For investors, it’s time to rethink what makes a property truly competitive. While buyers may chase lifestyle features, renters are focused on comfort and liveability. And with rising temperatures, air-conditioning has shifted from a “nice-to-have” to a non-negotiable.
Beyond tenant satisfaction, there’s a strategic angle here. Properties with air-conditioning tend to lease faster, attract longer-term tenants, and command higher rents. It’s a simple upgrade that can deliver strong returns and reduce vacancy risk.
And the shift isn’t just market-driven – it’s often regulatory. From March 2027, all new leases in Victoria will require compliant cooling systems. That’s a clear signal of where the broader market is heading.
For investors looking to future-proof their investments, now’s the time to act.
Installing air-conditioning isn’t just about ticking a box – it’s about aligning with tenant needs, enhancing property appeal, and staying ahead of legislative changes. Comfort is currency in today’s rental market. And those who invest in it will be the ones who thrive.
